Generalizations about trust in marketing channel relationships using meta-analysis

Generalizations about trust in marketing channel relationships using meta-analysis

This meta-analysis examines the role of trust in marketing channels. First, the analysis of painwise relationships involving trust indicates that trust, on average, exhibits a robust and strong relationship with other channel relationship constructs under a wide range of different conditions. Next,...

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Bibliographic Details
Main Authors: GEYSKENS, Inge, STEENKAMP, Jan-Benedict E. M., KUMAR, Nirmalya
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1998
Subjects:
marketing channels
trust
meta-analysis
generalizations
Marketing
Organizational Behavior and Theory
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5188
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6187/viewcontent/GeneralizationsTrustMarketingChannels_1998.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/5188
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6187/viewcontent/GeneralizationsTrustMarketingChannels_1998.pdf

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