The power of power in supplier-retailer relationships
In his interesting paper, Martin Hingley makes a few key observations about power and role accorded to it in the relationship marketing literature that has become increasingly popular over the past decade. Fundamentally, the article states that the relationship marketing view sees power as alien to...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2005
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5207 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6206/viewcontent/PowerSupplier_RetailerRelationships_2005_imm.pdf |
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| Institution: | Singapore Management University |
| Language: | English |