The power of power in supplier-retailer relationships

• المؤلف الرئيسي: KUMAR, Nirmalya
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2005
• الموضوعات: marketing channel relationships; interdependence; meta-analysis; trust; Marketing; Organizational Behavior and Theory
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/5207; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6206/viewcontent/PowerSupplier_RetailerRelationships_2005_imm.pdf

In his interesting paper, Martin Hingley makes a few key observations about power and role accorded to it in the relationship marketing literature that has become increasingly popular over the past decade. Fundamentally, the article states that the relationship marketing view sees power as alien to...