The power of trust in manufacturer-retailer relationships

The power of trust in manufacturer-retailer relationships

Manufacturers and retailers traditionally have seen each other as adversaries, but the benefits generated by trusting relationships between such old foes as Procter & Gamble Company and Wal-Mart Stores show that fear and intimidation may not be the most effective way for manufacturers and retail...

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Bibliographic Details
Main Author: KUMAR, Nirmalya
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1996
Subjects:
Trust
Business planning
Retail industry
Manufactures
Partnership
Industrial organization
Business research
Chain stores
Strategic planning
Marketing
Organizational Behavior and Theory
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5179
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6178/viewcontent/PowerTrustManufacturer_HBR_1996_afv.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/5179
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6178/viewcontent/PowerTrustManufacturer_HBR_1996_afv.pdf

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