Factors Affecting Customer Loyalty to Retailers: The Case of Vinmart+ Chain Store in Hanoi
The study aims to assess factors affecting customer loyalty to convenience store. The study was conducted with the participation of Hanoi consumers to the Vinmart+ chain store that is a domestic convenience chain store newly involved in the retail market of Vietnam from 2014 but has created a posit...
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| Format: | Theses and Dissertations |
| Language: | English |
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Khoa Quốc tế, ĐHQGHN
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/89590 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |