Factors Affecting Customer Loyalty to Retailers: The Case of Vinmart+ Chain Store in Hanoi
The study aims to assess factors affecting customer loyalty to convenience store. The study was conducted with the participation of Hanoi consumers to the Vinmart+ chain store that is a domestic convenience chain store newly involved in the retail market of Vietnam from 2014 but has created a posit...
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| Format: | Theses and Dissertations |
| Language: | English |
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Khoa Quốc tế, ĐHQGHN
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/89590 |
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oai:112.137.131.14:VNU_123-895902020-08-24T06:59:37Z Factors Affecting Customer Loyalty to Retailers: The Case of Vinmart+ Chain Store in Hanoi Nguyen, Thi Quynh Minh Dao, Tung Lin, Wen-Zhung Khoa Quốc tế, ĐHQGHN Customer Loyalty Chain Store Vinmart+ Retailing The study aims to assess factors affecting customer loyalty to convenience store. The study was conducted with the participation of Hanoi consumers to the Vinmart+ chain store that is a domestic convenience chain store newly involved in the retail market of Vietnam from 2014 but has created a positive image and has been clearly positioned in the customers’ mind. 2020-08-24T06:59:37Z 2020-08-24T06:59:37Z 2018 Thesis Nguyen, T. Q. M. (2018). Factors Affecting Customer Loyalty to Retailers: The Case of Vinmart+ Chain Store in Hanoi. Luận văn thạc sỹ, Đại học Quốc gia Hà Nội, Việt Nam http://repository.vnu.edu.vn/handle/VNU_123/89590 en application/pdf Khoa Quốc tế, ĐHQGHN |
| institution |
Vietnam National University, Hanoi |
| building |
VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
Customer Loyalty Chain Store Vinmart+ Retailing |
| spellingShingle |
Customer Loyalty Chain Store Vinmart+ Retailing Nguyen, Thi Quynh Minh Factors Affecting Customer Loyalty to Retailers: The Case of Vinmart+ Chain Store in Hanoi |
| description |
The study aims to assess factors affecting customer loyalty to convenience store. The study was conducted with the participation of Hanoi consumers to the Vinmart+ chain store that is a domestic convenience chain store newly involved in the retail market of Vietnam from 2014 but has created a positive image and has been clearly positioned in the customers’ mind. |
| author2 |
Dao, Tung |
| author_facet |
Dao, Tung Nguyen, Thi Quynh Minh |
| format |
Theses and Dissertations |
| author |
Nguyen, Thi Quynh Minh |
| author_sort |
Nguyen, Thi Quynh Minh |
| title |
Factors Affecting Customer Loyalty to Retailers: The Case of Vinmart+ Chain Store in Hanoi |
| title_short |
Factors Affecting Customer Loyalty to Retailers: The Case of Vinmart+ Chain Store in Hanoi |
| title_full |
Factors Affecting Customer Loyalty to Retailers: The Case of Vinmart+ Chain Store in Hanoi |
| title_fullStr |
Factors Affecting Customer Loyalty to Retailers: The Case of Vinmart+ Chain Store in Hanoi |
| title_full_unstemmed |
Factors Affecting Customer Loyalty to Retailers: The Case of Vinmart+ Chain Store in Hanoi |
| title_sort |
factors affecting customer loyalty to retailers: the case of vinmart+ chain store in hanoi |
| publisher |
Khoa Quốc tế, ĐHQGHN |
| publishDate |
2020 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/89590 |
| _version_ |
1680963730411618304 |