Corporate strategy for Redken Marketing

Redken Marketing is a company engaged in a retailing business for only more than a year now. How can a young and start-up business like this penetrate the market dominated by companies with big names? This is what the paper is all about. It talks about the strategies to make a small firm succeed in...

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Bibliographic Details
Main Author: Tan, Cheryl T.
Format: text
Language:English
Published: Animo Repository 2005
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/3627
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Institution: De La Salle University
Language: English