Braving the blue ocean: Investigating the corporate strategy of Celine Marketing Corporation

• Main Author: Garcia, Karen Anne C.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Industrial management; Strategic management; Strategic planning; Business planning; Business and Corporate Communications
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/2475
• Institution: De La Salle University

This study examined the strategic approach of a homegrown corporation, Celine Marketing Corporation, highlighting the corporate strategies of the firm. The research likewise questioned the possible application and contribution of Kim and Mauborgne's Blue Ocean Strategy to the organization. Sinc...