Braving the blue ocean: Investigating the corporate strategy of Celine Marketing Corporation
This study examined the strategic approach of a homegrown corporation, Celine Marketing Corporation, highlighting the corporate strategies of the firm. The research likewise questioned the possible application and contribution of Kim and Mauborgne's Blue Ocean Strategy to the organization. Sinc...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/2475 |
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| Institution: | De La Salle University |
| Language: | English |