The power of trust in manufacturer-retailer relationships
Manufacturers and retailers traditionally have seen each other as adversaries, but the benefits generated by trusting relationships between such old foes as Procter & Gamble Company and Wal-Mart Stores show that fear and intimidation may not be the most effective way for manufacturers and retail...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1996
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5179 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6178/viewcontent/PowerTrustManufacturer_HBR_1996_afv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |