Factors affecting new product listing decisions of sari-sari stores owners

• المؤلف الرئيسي: Gonzales, Peter Benjamin Nacalaban
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2020
• الموضوعات: Variety stores; Retail stores; Small business; Entrepreneurship; Entrepreneurial and Small Business Operations
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/3590; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10428/viewcontent/CDTG004129_P__2___1_.pdf

This study aims to understand the different factors that affect the new product listing decisions of sari-sari stores using the Theory of Planned Behavior (TPB) as conceptual framework. The Theory of Planned Behavior (TPB) states that there are two factors that can affect a persons decisions intenti...