Factors affecting new product listing decisions of sari-sari stores owners

Factors affecting new product listing decisions of sari-sari stores owners

This study aims to understand the different factors that affect the new product listing decisions of sari-sari stores using the Theory of Planned Behavior (TPB) as conceptual framework. The Theory of Planned Behavior (TPB) states that there are two factors that can affect a persons decisions intenti...

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Bibliographic Details
Main Author: Gonzales, Peter Benjamin Nacalaban
Format: text
Language:English
Published: Animo Repository 2020
Subjects:
Variety stores
Retail stores
Small business
Entrepreneurship
Entrepreneurial and Small Business Operations
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/3590
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10428/viewcontent/CDTG004129_P__2___1_.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etd_masteral/3590
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10428/viewcontent/CDTG004129_P__2___1_.pdf

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