Factors affecting new product listing decisions of sari-sari stores owners
This study aims to understand the different factors that affect the new product listing decisions of sari-sari stores using the Theory of Planned Behavior (TPB) as conceptual framework. The Theory of Planned Behavior (TPB) states that there are two factors that can affect a persons decisions intenti...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/3590 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10428/viewcontent/CDTG004129_P__2___1_.pdf |
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| Institution: | De La Salle University |
| Language: | English |