Immersive retailing: The in-store experience

Immersive retailing: The in-store experience

This conceptual article explores why consumers visit physical stores—despite living in a digital-first world—and presents potential ways for retailers to further encourage offline shopping. Although online retailing tends to offer the greatest convenience, brick-and-mortar outlets can offer an immer...

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Bibliographic Details
Main Authors: HAGTVEDT, Henrik, CHANDUKALA, Sandeep R.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
Aesthetics
Convenience
Immersive retailing
In-store experience
Interest
Sensory marketing
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7354
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8353/viewcontent/ImmersiveRetailing_sv.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7354
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8353/viewcontent/ImmersiveRetailing_sv.pdf

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