Immersive retailing: The in-store experience

由 HAGTVEDT, Henrik, CHANDUKALA, Sandeep R.
出版 2023

Impact of different types of in-store displays on consumer purchase behavior

由 HAN, Yoonju, CHANDUKALA, Sandeep R., LI, Shibo
出版 2021

Exchange and Refund of Complementary Products

由 HAN, Yoonju, CHANDUKALA, Sandeep R., CHE, Hai
出版 2017

Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior

由 MALLAPRAGADA, Girish, CHANDUKALA, Sandeep R., LIU, Qing
出版 2016

An assessment of when, where and under what conditions in-store sampling is most effective

由 CHANDUKALA, Sandeep R., DOTSON, Jeffrey P., LIU, Qing
出版 2017

Who is the right influencer? A social network analysis

由 OSINGA, Ernst C., CHANDUKALA, Sandeep R., BHATTACHARYA, Lipika
出版 2023

Iuiga: Defining an omni-channel strategy

由 TULI, Kapil R., CHANDUKALA, Sandeep R., MITTAL, Sheetal
出版 2019

Iuiga’s Conundrum: ‘Clicks’’ only or ‘Bricks’ too?

由 TULI, Kapil R., CHANDUKALA, Sandeep R., BHARDWAJ, Sheetal
出版 2019

Iuiga’s challenge: Is omni-channel worth it?

由 CHANDUKALA, Sandeep R., OSINGA, Ernst C., MITTAL, Sheetal
出版 2020

Who is the Right Influencer? A Social Network Analysis (Supplementary Data-Nodes) & (Supplementary Data-Edges)

由 OSINGA, Ernst C., CHANDUKALA, Sandeep R., BHATTACHARYA, Lipika
出版 2023

Zalora: Dressing up the mobile app to engage customers

由 REDDY, Srinivas K., CHANDUKALA, Sandeep R., MATHUR, Sarita
出版 2018

A Threshold Model for Respondent Heterogeneity

由 CHANDUKALA, Sandeep R., Long-Tolbert, Sylvia, Allenby, Greg M.
出版 2011

Identifying Unmet Demand

由 CHANDUKALA, Sandeep R., Edwards, Yancy D., Allenby, Greg M.
出版 2011

Green Claims and Message Frames: How Green New Products Change Brand Attitude

由 Olsen, Mitchell C., Slotegraaf, Rebecca J., CHANDUKALA, Sandeep R.
出版 2014

How augmented reality can - and can't - help your brand

由 CHANDUKALA, Sandeep R., REDDY, Karempudi Srinivas, TAN, Yong-Chin
出版 2022

Augmented reality in retail and its impact on sales

由 TAN, Yong Chin, CHANDUKALA, Sandeep R., REDDY, Srinivas K.
出版 2022

Exploring the Relationship Between Online Search and Offline Sales for Better "Nowcasting"

由 CHANDUKALA, Sandeep R., DOTSON, Jeffrey P., LIU, Qing, CONRADY, Stephan
出版 2014

Bayesian Analysis of Hierarchical Effects

由 CHANDUKALA, Sandeep R., Dotson, Jeffrey P., Brazell, Jeff D., Allenby, Greg M.
出版 2011

Choice Models in Marketing: Economic Assumptions, Challenges and Trends

由 CHANDUKALA, Sandeep R., KIM, Jaehwan, OTTER, Thomas, ROSSI, Peter E., ALLENBY, Greg M.
出版 2008