Immersive retailing: The in-store experience

by HAGTVEDT, Henrik, CHANDUKALA, Sandeep R.
Published 2023

Impact of different types of in-store displays on consumer purchase behavior

by HAN, Yoonju, CHANDUKALA, Sandeep R., LI, Shibo
Published 2021

Exchange and Refund of Complementary Products

by HAN, Yoonju, CHANDUKALA, Sandeep R., CHE, Hai
Published 2017

Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior

by MALLAPRAGADA, Girish, CHANDUKALA, Sandeep R., LIU, Qing
Published 2016

An assessment of when, where and under what conditions in-store sampling is most effective

by CHANDUKALA, Sandeep R., DOTSON, Jeffrey P., LIU, Qing
Published 2017

Who is the right influencer? A social network analysis

by OSINGA, Ernst C., CHANDUKALA, Sandeep R., BHATTACHARYA, Lipika
Published 2023

Iuiga: Defining an omni-channel strategy

by TULI, Kapil R., CHANDUKALA, Sandeep R., MITTAL, Sheetal
Published 2019

Iuiga’s Conundrum: ‘Clicks’’ only or ‘Bricks’ too?

by TULI, Kapil R., CHANDUKALA, Sandeep R., BHARDWAJ, Sheetal
Published 2019

Iuiga’s challenge: Is omni-channel worth it?

by CHANDUKALA, Sandeep R., OSINGA, Ernst C., MITTAL, Sheetal
Published 2020

Who is the Right Influencer? A Social Network Analysis (Supplementary Data-Nodes) & (Supplementary Data-Edges)

by OSINGA, Ernst C., CHANDUKALA, Sandeep R., BHATTACHARYA, Lipika
Published 2023

Zalora: Dressing up the mobile app to engage customers

by REDDY, Srinivas K., CHANDUKALA, Sandeep R., MATHUR, Sarita
Published 2018

A Threshold Model for Respondent Heterogeneity

by CHANDUKALA, Sandeep R., Long-Tolbert, Sylvia, Allenby, Greg M.
Published 2011

Identifying Unmet Demand

by CHANDUKALA, Sandeep R., Edwards, Yancy D., Allenby, Greg M.
Published 2011

Green Claims and Message Frames: How Green New Products Change Brand Attitude

by Olsen, Mitchell C., Slotegraaf, Rebecca J., CHANDUKALA, Sandeep R.
Published 2014

How augmented reality can - and can't - help your brand

by CHANDUKALA, Sandeep R., REDDY, Karempudi Srinivas, TAN, Yong-Chin
Published 2022

Augmented reality in retail and its impact on sales

by TAN, Yong Chin, CHANDUKALA, Sandeep R., REDDY, Srinivas K.
Published 2022

Exploring the Relationship Between Online Search and Offline Sales for Better "Nowcasting"

by CHANDUKALA, Sandeep R., DOTSON, Jeffrey P., LIU, Qing, CONRADY, Stephan
Published 2014

Bayesian Analysis of Hierarchical Effects

by CHANDUKALA, Sandeep R., Dotson, Jeffrey P., Brazell, Jeff D., Allenby, Greg M.
Published 2011

Choice Models in Marketing: Economic Assumptions, Challenges and Trends

by CHANDUKALA, Sandeep R., KIM, Jaehwan, OTTER, Thomas, ROSSI, Peter E., ALLENBY, Greg M.
Published 2008