Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior

Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior

Understanding factors that influence online shopping and managing consumer relationships is not a trivial task for firms, considering the many pertinent factors that influence behavior, including the product being shopped (i.e., the “what”) and the context of the website itself (i.e., the “where”)....

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Bibliographic Details
Main Authors: MALLAPRAGADA, Girish, CHANDUKALA, Sandeep R., LIU, Qing
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
online retailing
multivariate mixed-effects models
product heterogeneity
basket value
website functionality
E-Commerce
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/4925
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5924/viewcontent/exploring_the_effects.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/4925
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5924/viewcontent/exploring_the_effects.pdf

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