Iuiga’s challenge: Is omni-channel worth it?

Iuiga’s challenge: Is omni-channel worth it?

Set in January 2020, the case describes Singapore-based retailer Iuiga’s omni-channel journey. Launched in May 2017 as an e-commerce only venture, Iuiga offers a curated range of high- quality products in the ‘home and living’ category at affordable prices. It sources these products from China-based...

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Bibliographic Details
Main Authors: CHANDUKALA, Sandeep R., OSINGA, Ernst C., MITTAL, Sheetal
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Retail
Analytics
E-commerce
Retail store
Customer acquisition
Sales analysis
Asian Studies
E-Commerce
Marketing
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/319
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0029%20%5BIuiga's%20Challenge%5D/SMU-20-0029%20%5BIuiga%E2%80%99s%20Challenge%5D.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/319
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0029%20%5BIuiga's%20Challenge%5D/SMU-20-0029%20%5BIuiga%E2%80%99s%20Challenge%5D.pdf

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