Iuiga’s challenge: Is omni-channel worth it?
Set in January 2020, the case describes Singapore-based retailer Iuiga’s omni-channel journey. Launched in May 2017 as an e-commerce only venture, Iuiga offers a curated range of high- quality products in the ‘home and living’ category at affordable prices. It sources these products from China-based...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/319 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0029%20%5BIuiga's%20Challenge%5D/SMU-20-0029%20%5BIuiga%E2%80%99s%20Challenge%5D.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
