When the customer is not queen: The cautionary tale of Sasa Singapore

When the customer is not queen: The cautionary tale of Sasa Singapore

Sa Sa International Holdings Limited, a leading cosmetics retail group in Asia, announced on December 2, 2019 that it would close all 22 stores in Singapore. It attributed the closures to the less-than-satisfactory performance of its Singapore operations for many years, where it had recorded losses...

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Bibliographic Details
Main Authors: LO, Siaw Ling, LAU, Yi Meng, LIM, Thomas
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Cosmetics
Discount retail
E-commerce
Digital marketing
Branding
Customer experience management
Marketing channels
Target audience
E-Commerce
Marketing
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/305
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0013%20%5BSasa%20Singapore%5D/SMU-20-0013%20%5BSasa%20Singapore%5D.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/305
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0013%20%5BSasa%20Singapore%5D/SMU-20-0013%20%5BSasa%20Singapore%5D.pdf

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