Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior

• Main Authors: MALLAPRAGADA, Girish, CHANDUKALA, Sandeep R., LIU, Qing
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: online retailing; multivariate mixed-effects models; product heterogeneity; basket value; website functionality; E-Commerce; Marketing; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/4925; https://ink.library.smu.edu.sg/context/lkcsb_research/article/5924/viewcontent/exploring_the_effects.pdf
• Institution: Singapore Management University

Understanding factors that influence online shopping and managing consumer relationships is not a trivial task for firms, considering the many pertinent factors that influence behavior, including the product being shopped (i.e., the “what”) and the context of the website itself (i.e., the “where”)....