A Threshold Model for Respondent Heterogeneity

• Main Authors: CHANDUKALA, Sandeep R., Long-Tolbert, Sylvia, Allenby, Greg M.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: Threshold model; Mixture distribution; Service wait times; Drivers of service quality; Management Sciences and Quantitative Methods; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/4803
• Institution: Singapore Management University

Continuous models of respondent heterogeneity assume the existence of a response function where variables of interest are continuously related to explanatory variables. In many situations this assumption may not be true. In this paper we propose an approach of modeling respondent heterogeneity that...