Impact of different types of in-store displays on consumer purchase behavior

Impact of different types of in-store displays on consumer purchase behavior

Research on consumer in-store shopping behavior does not account for the existence of different types of display locations (e.g. storefront, store rear, secondary, front end cap, rear end cap, and shelf displays). This article focuses on accounting for and understanding the impact of various display...

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Bibliographic Details
Main Authors: HAN, Yoonju, CHANDUKALA, Sandeep R., LI, Shibo
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Displays
Bayesian hierarchical models
Optimization
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6915
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7914/viewcontent/DisplayOct2021_sv.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/6915
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7914/viewcontent/DisplayOct2021_sv.pdf

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