Impact of different types of in-store displays on consumer purchase behavior
Research on consumer in-store shopping behavior does not account for the existence of different types of display locations (e.g. storefront, store rear, secondary, front end cap, rear end cap, and shelf displays). This article focuses on accounting for and understanding the impact of various display...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2021
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6915 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7914/viewcontent/DisplayOct2021_sv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |