The revolution in retailing: From market driven to market driving

The first image aroused by 'retailing' for many of us, especially those of us who are somewhat older, is that of the corner grocery store. Not so long agb retailing was, and it still is in some parts of the world, a fragmented, local, unsophisticated, traditional business run by vulnerable...

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Bibliographic Details
Main Author: KUMAR, Nirmalya
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1997
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5182
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6181/viewcontent/RevolutionRetailing_Market_1997.pdf
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Institution: Singapore Management University
Language: English