The revolution in retailing: From market driven to market driving
The first image aroused by 'retailing' for many of us, especially those of us who are somewhat older, is that of the corner grocery store. Not so long agb retailing was, and it still is in some parts of the world, a fragmented, local, unsophisticated, traditional business run by vulnerable...
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Main Author: | KUMAR, Nirmalya |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
1997
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5182 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6181/viewcontent/RevolutionRetailing_Market_1997.pdf |
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Institution: | Singapore Management University |
Language: | English |
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