Don’t cut your marketing budget in a recession
Most companies reduce spending in recessions, especially on marketing items that may be easier to cut (certainly relative to payroll). Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6592 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7591/viewcontent/Marketing_Recession_2020_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |