The Newsvendor Model with Consumer Search Costs
We study the newsvendor problem when consumers are heterogeneous either in their valuations of the newsvendor's product, in their valuations of an outside option available to them, or in both valuations. In this context, we observe that the outside option, which represents the value that a give...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1795 https://doi.org/10.1111/j.1937-5956.2009.01040.x |
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| Institution: | Singapore Management University |
| Language: | English |