The revolution in retailing: From market driven to market driving

The first image aroused by 'retailing' for many of us, especially those of us who are somewhat older, is that of the corner grocery store. Not so long agb retailing was, and it still is in some parts of the world, a fragmented, local, unsophisticated, traditional business run by vulnerable...

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書目詳細資料
主要作者: KUMAR, Nirmalya
格式: text
語言:English
出版: Institutional Knowledge at Singapore Management University 1997
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在線閱讀:https://ink.library.smu.edu.sg/lkcsb_research/5182
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6181/viewcontent/RevolutionRetailing_Market_1997.pdf
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