An Exploratory Study of the Effects of Units Pricing and Nutritional Labelling Upon Supermarket Choice

• المؤلفون الرئيسيون: Mathews, H. Lee, Wilson, David T., TAN, Chin Tiong, Sweeney, Timothy
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 1974
• الموضوعات: Marketing; Sales and Merchandising
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/167; https://www.acrwebsite.org/volumes/5646/volumes/v01/NA-01
• المؤسسة: Singapore Management University

Studies the effects of unit pricing and nutritional labeling upon supermarket choice. Review of unit pricing literature during the late 1960s and early 1970s; Consumer awareness and use of unit pricing; Effects of unit pricing on shopper behavior.