An Exploratory Study of the Effects of Units Pricing and Nutritional Labelling Upon Supermarket Choice
Studies the effects of unit pricing and nutritional labeling upon supermarket choice. Review of unit pricing literature during the late 1960s and early 1970s; Consumer awareness and use of unit pricing; Effects of unit pricing on shopper behavior.
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Institutional Knowledge at Singapore Management University
1974
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/167 https://www.acrwebsite.org/volumes/5646/volumes/v01/NA-01 |
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sg-smu-ink.lkcsb_research-11662010-09-23T06:24:04Z An Exploratory Study of the Effects of Units Pricing and Nutritional Labelling Upon Supermarket Choice Mathews, H. Lee Wilson, David T. TAN, Chin Tiong Sweeney, Timothy Studies the effects of unit pricing and nutritional labeling upon supermarket choice. Review of unit pricing literature during the late 1960s and early 1970s; Consumer awareness and use of unit pricing; Effects of unit pricing on shopper behavior. 1974-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/167 https://www.acrwebsite.org/volumes/5646/volumes/v01/NA-01 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing Sales and Merchandising |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Marketing Sales and Merchandising |
| spellingShingle |
Marketing Sales and Merchandising Mathews, H. Lee Wilson, David T. TAN, Chin Tiong Sweeney, Timothy An Exploratory Study of the Effects of Units Pricing and Nutritional Labelling Upon Supermarket Choice |
| description |
Studies the effects of unit pricing and nutritional labeling upon supermarket choice. Review of unit pricing literature during the late 1960s and early 1970s; Consumer awareness and use of unit pricing; Effects of unit pricing on shopper behavior. |
| format |
text |
| author |
Mathews, H. Lee Wilson, David T. TAN, Chin Tiong Sweeney, Timothy |
| author_facet |
Mathews, H. Lee Wilson, David T. TAN, Chin Tiong Sweeney, Timothy |
| author_sort |
Mathews, H. Lee |
| title |
An Exploratory Study of the Effects of Units Pricing and Nutritional Labelling Upon Supermarket Choice |
| title_short |
An Exploratory Study of the Effects of Units Pricing and Nutritional Labelling Upon Supermarket Choice |
| title_full |
An Exploratory Study of the Effects of Units Pricing and Nutritional Labelling Upon Supermarket Choice |
| title_fullStr |
An Exploratory Study of the Effects of Units Pricing and Nutritional Labelling Upon Supermarket Choice |
| title_full_unstemmed |
An Exploratory Study of the Effects of Units Pricing and Nutritional Labelling Upon Supermarket Choice |
| title_sort |
exploratory study of the effects of units pricing and nutritional labelling upon supermarket choice |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1974 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/167 https://www.acrwebsite.org/volumes/5646/volumes/v01/NA-01 |
| _version_ |
1770569476648992768 |