Product Category Determinants of Price Knowledge for Durable Consumer Goods
Existing research in pricing has not extensively examined the impact of the product category on consumers’ knowledge of prices, especially for durable goods. In two empirical studies, this paper examines the influence of the product category on consumers’ knowledge of prices for durables. The first...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2004
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2395 https://doi.org/10.1016/j.jretai.2004.04.003 |
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| Institution: | Singapore Management University |
| Language: | English |