Product Category Determinants of Price Knowledge for Durable Consumer Goods

• Main Authors: Hooman, Estelami, De Maeyer, Peter
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2004
• Subjects: Marketing; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2395; https://doi.org/10.1016/j.jretai.2004.04.003
• Institution: Singapore Management University

Existing research in pricing has not extensively examined the impact of the product category on consumers’ knowledge of prices, especially for durable goods. In two empirical studies, this paper examines the influence of the product category on consumers’ knowledge of prices for durables. The first...