Consumer perceptions of third party product quality ratings

Consumer perceptions of third party product quality ratings

Consumers increasingly rely on product quality information provided by third-party product ratings organizations. These organizations undertake the task of examining and testing competing products in the marketplace, establishing the level of quality associated with each product, and communicating t...

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Bibliographic Details
Main Authors: DE MAEYER, Peter, Estelami, Hooman
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Product quality
Service quality
Ratings
Reviews
Testimonials
Organizational Behavior and Theory
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3073
https://doi.org/10.1016/j.jbusres.2011.02.001
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/3073
https://doi.org/10.1016/j.jbusres.2011.02.001

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