Nation Equity: Incidental Emotions in Country-of-Origin Effects
Different from past research on country-of-origin effects that has focused on cognitive factors, this article examines the impact of incidental emotions and cognitive appraisals associated with these emotions on country-of-origin effects. Experiment 1 compared anger and sadness and demonstrated that...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2006
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/654 https://ink.library.smu.edu.sg/context/lkcsb_research/article/1653/viewcontent/ChenCY2006NationEquity.pdf |
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| Institution: | Singapore Management University |
| Language: | English |