Exchange and Refund of Complementary Products

Exchange and Refund of Complementary Products

A common dilemma a consumer faces during product return pertains to the decision of exchanging the product or obtaining a refund. This issue becomes even more salient for durable goods, when the initial purchase involves complementary products from different categories. This research examines consum...

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Bibliographic Details
Main Authors: HAN, Yoonju, CHANDUKALA, Sandeep R., CHE, Hai
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Product return
Product exchange and refund
Umbrella branding
Nested logit
Multinomial logit
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/4897
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5896/viewcontent/ExchangeRefundComplementaryProducts_2015.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/4897
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5896/viewcontent/ExchangeRefundComplementaryProducts_2015.pdf

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