Exchange and Refund of Complementary Products
A common dilemma a consumer faces during product return pertains to the decision of exchanging the product or obtaining a refund. This issue becomes even more salient for durable goods, when the initial purchase involves complementary products from different categories. This research examines consum...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4897 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5896/viewcontent/ExchangeRefundComplementaryProducts_2015.pdf |
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| Institution: | Singapore Management University |
| Language: | English |