A Durable Replacement Model for Symbolic Vs. Utilitarian Consumption: An Integrated Cultural and Socio-Economic Perspective
The accumulated knowledge on durable consumption has traditionally been premised upon identifying personal factors (e.g. demographics or psychographics) underlying the purchase decision. On a broader scope, however, consumer behavior is shaped by cultural and social factors, and our understanding wo...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2006
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2717 |
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| Institution: | Singapore Management University |
| Language: | English |