A Durable Replacement Model for Symbolic Vs. Utilitarian Consumption: An Integrated Cultural and Socio-Economic Perspective

• Main Authors: YOO, Shijin, CHUNG, Seh-Woong, HAN, Jin K.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2006
• Subjects: Durable consumption; multinominal logit model; symbolic meaning; Economics; Marketing; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2717
• Institution: Singapore Management University

The accumulated knowledge on durable consumption has traditionally been premised upon identifying personal factors (e.g. demographics or psychographics) underlying the purchase decision. On a broader scope, however, consumer behavior is shaped by cultural and social factors, and our understanding wo...