Global Consumption : (How) Does Culture Matter?

by CHUNG, Seh-Woong
Published 2004

A Model of Constrained Choice

by CHUNG, Seh-Woong
Published 2005

Effects of Brand Name Exposure on Brand Choice: An Implicit Memory Perspective

by CHUNG, Seh-Woong, Szymanski, Katrin
Published 1997

The Effect of Brand Attitudes, Attitude Accessibility and Perceptual Fluency on Constrained Choice

by Chung, Seh-Woong, Mitchell, Andrew
Published 2014

The Strategic Role of Product Modularity : A Demand-Side Perspective

by CHUNG, Seh-Woong, Han, Jin K.
Published 2003

Perceptual Fluency, Attitudes and Choice: Special Session: The Role of Metacognition in Consumers’ Judgments

by Mitchell, Andrew A., Chung, Seh-Woong
Published 2006

Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes

by HAN, Jin K., Chung, Seh Woong
Published 2014

A Durable Replacement Model for Symbolic Vs. Utilitarian Consumption: An Integrated Cultural and Socio-Economic Perspective

by YOO, Shijin, CHUNG, Seh-Woong, HAN, Jin K.
Published 2006

Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

by HAN, Jin K., CHUNG, Seh-Woong, Sohn, Yong Seok
Published 2009

Technological Expectation and Consumer Preferences for Product Form

by CHUNG, Seh-Woong, HAN, Jin Kyung, SOHN, Yong Seok
Published 2012

Attribute Variety-Seeking in Technology-intensive Market: Choosing More of One vs. Less of Many

by HAN, Jin K., Chung, Seh Woong, Yong, Seok Sohn
Published 2014

Consumer Preferences for High-Tech Product Forms: Converged or Separate? Evolution of Technology & Reversal of Preferences

by HAN, Jin K., CHUNG, Seh-Woong, YONG, Seok Sohn
Published 2005

What's in a name? The impact of subcategory salience on value perception and upgrade intention for multicategory products

by HAN, Jin K., CHUNG, Seh-Woong, SOHN, Yong Seok
Published 2018