A Model of Consumer Information Search and Online Network Externalities

by Sohn, Yong Seok, Joun, Hangun, CHANG, Dae Ryun
Published 2002

Communication Strategies for Enhancing the Perceived Fit in the CSR Sponsorship Context

by Sohn, Yong Seok, HAN, Jin K., Lee, Sung-Hack
Published 2012

Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

by HAN, Jin K., CHUNG, Seh-Woong, Sohn, Yong Seok
Published 2009

Technological Expectation and Consumer Preferences for Product Form

by CHUNG, Seh-Woong, HAN, Jin Kyung, SOHN, Yong Seok
Published 2012

The Korean Language and the Effects of its Honorifics System in Advertising: Deferential vs. Informal Speech as Regulatory Prime on Persuasive Impact

by HAN, Jin K., Sohn, Yong Seok, Yoo, Kun Woo
Published 2005

Perceived product creativity and mental contrasting: Desired future on consumers’ product replacement decisions

by SOHN, Yong Seok, YOO, Kun Woo, HAN, Jin K.
Published 2019

What's in a name? The impact of subcategory salience on value perception and upgrade intention for multicategory products

by HAN, Jin K., CHUNG, Seh-Woong, SOHN, Yong Seok
Published 2018

Paris Baguette: Quintessentially French with love from Korea

by HAN, Jin K., BHARDWAJ, Sheetal, JOSHI, Havovi, SOHN, Yong Seok
Published 2018