Paris Baguette: Quintessentially French with love from Korea

Paris Baguette: Quintessentially French with love from Korea

This case is set in February 2016, when Paris Baguette (PB) has just been declared the winner at the, touted as the most prestigious baking competition in the world held each year in Paris. PB had started operations in 1945 with a small bakery in North Korea. By 2014, it boasted of 3,200 outlets in...

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Bibliographic Details
Main Authors: HAN, Jin K., BHARDWAJ, Sheetal, JOSHI, Havovi, SOHN, Yong Seok
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
International strategy
market expansion
glocalisation
brand differentiation
competitive advantage
marketing mix
Entrepreneurial and Small Business Operations
Marketing
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/206
https://cmp.smu.edu.sg/case/3501
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/206
https://cmp.smu.edu.sg/case/3501

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