Thien Long Group Corporation: Stationery success in Vietnam, dynamic ambition beyond

Thien Long Group Corporation: Stationery success in Vietnam, dynamic ambition beyond

This case is set in 2017, when Co Gia Tho, Chairman of the Board at Thien Long Group Corporation (“TLG”), a Vietnam-based manufacturer and supplier of writing instruments and stationery products, is considering further international expansion. While Vietnam already had over 65,000 points of sale acr...

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Bibliographic Details
Main Authors: ZERRILLO, Philip Charles, JOSHI, Havovi, BHARDWAJ, Sheetal
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
International strategy
Marketing mix
Brand positioning
Brand names
Growth strategy
East & Southeast Asia
Asian Studies
International Business
Marketing
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/220
https://cmp.smu.edu.sg/case/3666
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/220
https://cmp.smu.edu.sg/case/3666

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