Thien Long Group Corporation: Stationery success in Vietnam, dynamic ambition beyond
This case is set in 2017, when Co Gia Tho, Chairman of the Board at Thien Long Group Corporation (“TLG”), a Vietnam-based manufacturer and supplier of writing instruments and stationery products, is considering further international expansion. While Vietnam already had over 65,000 points of sale acr...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/220 https://cmp.smu.edu.sg/case/3666 |
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| Institution: | Singapore Management University |
| Language: | English |