Developing Brands in Emerging Markets, a Framework for Growth

Developing Brands in Emerging Markets, a Framework for Growth

Developing nations often face a series of economic hurdles in route to developed status. As they transition from one economic phase to another there is a general need to modify the basis of competitive advantage that they attempt to achieve in the marketplace. The authors present a place brand platf...

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Bibliographic Details
Main Authors: ZERRILLO, Philip Charles, Thomas, Greg M
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2007
Subjects:
Economic development
OTOP
intellectual property
price premium
assured demand
ASEAN
Thailand
place brand
brand platform
country of origin
place of origin
brand
International Business
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2951
https://doi.org/10.1057/palgrave.pb.6000050
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/2951
https://doi.org/10.1057/palgrave.pb.6000050

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