Developing Brands in Emerging Markets, a Framework for Growth
Developing nations often face a series of economic hurdles in route to developed status. As they transition from one economic phase to another there is a general need to modify the basis of competitive advantage that they attempt to achieve in the marketplace. The authors present a place brand platf...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2007
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2951 https://doi.org/10.1057/palgrave.pb.6000050 |
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| Institution: | Singapore Management University |
| Language: | English |