The role of brand strength, advertisement type and browsing technique of internet advertisement on attention and memory
Internet advertising has been used in various industries in order to gain a competitive advantage in their respective markets. Millions of dollars are spent on Internet advertising but its effectiveness has yet to be established. Previous studies have not considered the combined effects of the type...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2011
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/11072 |
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| Institution: | De La Salle University |
| Language: | English |