Influence of employer brand equity in attracting DLSU Gen Ys in the FMCG industry

• Main Authors: Catabui, Murielle Heena Avila, Co, Monique Lilybeth Pua, Dy, Ronald Allen Sy, Tan, Melissa Rampas
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Branding (Marketing); Brand name products > Management; Telemarketing; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10507
• Institution: De La Salle University

The study aimed to evaluate the correlation of the dimensions of employer brand equity with the recruitment of Gen Y to organizations in the fast-moving consumer goods industry, based on Aakers conceptual framework. Building on marketing literature, a model of Gen Ys recruitment outcome that include...