The branding challenges of Asian manufacturing firms

The branding challenges of Asian manufacturing firms

10.1016/j.bushor.2010.05.005

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Bibliographic Details
Main Authors: Birnik, A., Birnik, A.-K., Sheth, J.
Other Authors: STRATEGY AND POLICY
Format: Article
Published: 2013
Subjects:
Asian brands
Asian firms
Brand execution
Branding challenges
Online Access:http://scholarbank.nus.edu.sg/handle/10635/44748
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/44748

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