The branding challenges of Asian manufacturing firms

10.1016/j.bushor.2010.05.005

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Bibliographic Details
Main Authors:	Birnik, A., Birnik, A.-K., Sheth, J.
Other Authors:	STRATEGY AND POLICY
Format:	Article
Published:	2013
Subjects:	Asian brands Asian firms Brand execution Branding challenges
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/44748
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Institution:	National University of Singapore

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spelling	sg-nus-scholar.10635-447482024-11-08T16:39:39Z The branding challenges of Asian manufacturing firms Birnik, A. Birnik, A.-K. Sheth, J. STRATEGY AND POLICY Asian brands Asian firms Brand execution Branding challenges 10.1016/j.bushor.2010.05.005 Business Horizons 53 5 523-532 BHORA 2013-10-10T01:54:03Z 2013-10-10T01:54:03Z 2010 Article Birnik, A., Birnik, A.-K., Sheth, J. (2010). The branding challenges of Asian manufacturing firms. Business Horizons 53 (5) : 523-532. ScholarBank@NUS Repository. https://doi.org/10.1016/j.bushor.2010.05.005 00076813 http://scholarbank.nus.edu.sg/handle/10635/44748 000286777700011 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Asian brands Asian firms Brand execution Branding challenges
spellingShingle	Asian brands Asian firms Brand execution Branding challenges Birnik, A. Birnik, A.-K. Sheth, J. The branding challenges of Asian manufacturing firms
description	10.1016/j.bushor.2010.05.005
author2	STRATEGY AND POLICY
author_facet	STRATEGY AND POLICY Birnik, A. Birnik, A.-K. Sheth, J.
format	Article
author	Birnik, A. Birnik, A.-K. Sheth, J.
author_sort	Birnik, A.
title	The branding challenges of Asian manufacturing firms
title_short	The branding challenges of Asian manufacturing firms
title_full	The branding challenges of Asian manufacturing firms
title_fullStr	The branding challenges of Asian manufacturing firms
title_full_unstemmed	The branding challenges of Asian manufacturing firms
title_sort	branding challenges of asian manufacturing firms
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/44748
_version_	1821197675908825088

The branding challenges of Asian manufacturing firms

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