An evidence-based assessment of online carbon calculators

by Birnik, A.
Published 2014

Developing climate change strategy: A framework for managers

by Birnik, A.
Published 2014

The branding challenges of Asian manufacturing firms

by Birnik, A., Birnik, A.-K., Sheth, J.
Published 2013

Mapping multinational operations

by Birnik, A., Moat, R.
Published 2013

Developing actionable strategy

by Birnik, A., Moat, R.
Published 2013

Management as a contextual practice: The need to blend science, skills and practical wisdom

by Billsberry, J., Birnik, A.
Published 2013

Segmenting when it matters

by Birnik, A., Moat, R.
Published 2013

Managing market entry in Oman: The case of Nawras

by Birnik, A., Cormack, R.
Published 2013

Marketing mix standardization in multinational corporations: A review of the evidence

by Birnik, A., Bowman, C.
Published 2013

Reorienting the business school agenda: The case for relevance, rigor, and righteousness

by Birnik, A., Billsberry, J.
Published 2013