The branding challenges of Asian manufacturing firms
10.1016/j.bushor.2010.05.005
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Main Authors: | Birnik, A., Birnik, A.-K., Sheth, J. |
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Other Authors: | STRATEGY AND POLICY |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/44748 |
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Institution: | National University of Singapore |
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