‘Udaan’: TATA Salt’s endeavour to grow market share

‘Udaan’: TATA Salt’s endeavour to grow market share

This case is set in September 2007, and revolves around the Head of Sales & Marketing at Tata Chemicals Limited wondering how he could boost the market share of Tata Salt, one of the flagship products of the company. The dilemma is particularly interesting as Tata Salt had been ranked as the ‘Mo...

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Bibliographic Details
Main Authors: TULI, Kapil R., PATANKAR, Jyoti, JOSHI, Havovi
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Market Share
Pricing
Product
Place
Promotion
Salt
TATA
Commodity Marketing
Brand Extension
India
Marketing
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/31
https://cmp.smu.edu.sg/case/3391
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/31
https://cmp.smu.edu.sg/case/3391

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